Norigami — Designing a Full Food Startup Brand that Looks just like an Established Company
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Strategic NarrativeStartup / Venture2016

Norigami

Designing a Full Food Startup Brand that Looks just like an Established Company

NORIGAMI set out to redefine grab-and-go meals with a disruptive new concept: sushi sandwiches. I crafted a bold brand strategy and visual identity featuring playful dietary icons, striking black-and-white design with vibrant color coding, and messaging that made this innovative product instantly understandable and crave-worthy. The result? A standout brand that turned unfamiliar into undeniable.

The Ask

Create a disruptive food brand from scratch, blending identity, strategy, and visual storytelling.

The Challenge

  • •Highly competitive London F&B market;
  • •Needed identity with strong cultural roots;
  • •Brand had to impress investors and connect with consumers.

The Solution

  • •Developed full identity system including name, logo, and packaging;
  • •Built brand narrative and launch strategy;
  • •Designed investor materials.

The Outcome

Launched Norigami as a polished, resonant brand that impressed investors and won market attention.