Pretty doesn't convert. Strategy does.
Strategic design for brands that need to be seen, heard, and remembered.
I’m a graphic designer who’s been on both (actually on all three) sides of the table: founder, strategist, and designer, so I understand what’s at stake.
I help turn raw (and medium-rare) ideas into brands that resonate, websites that convert, advertising assets that stand out, and presentations that close.
My work blends strategy, story, and design to disrupt the expected and make sure your message doesn’t just land but lingers.
If you’re looking for creativity with edge, empathy, and impact, but also respect for the brand's legacy, let’s talk.
Recent Work.
Here’s a peek at the projects I’ve just wrapped. The ones that still smell like new ideas and last-minute adrenaline. No recycled templates, just sharp storytelling, bold visuals, and a little mischief baked in. Consider this my highlight reel of what happens when strategy and creativity get locked in a room together.
Rebranding Old Wine Stores to Become a Future-proof high-end, One-Stop Shop for Wine Lovers
From supermarket aisle to boutique destination: I rebranded Sunrise Cellars into a premium wine store that celebrates discovery, craftsmanship, and everyday celebration.
Rebranding and Modernizing the Look and Feel of an Established, Healthcare-focused PR Agency
A modernized brand identity system for a mission-driven PR agency specializing in healthcare and pharma.
Redesigning the Website of an established PR Agency expert in Healthcare
A sleek, editorial-style website designed to elevate a top-tier healthcare PR agency with clarity, polish, and confidence.
Ideas Worth Sharing
From brand strategy to design systems to the future of creative work, these aren’t your typical blog posts. They’re battle-tested insights from the field — made to challenge thinking, spark action, and start better conversations.
Quick Answers. Zero Fluff.
I get it. Hiring a creative partner comes with questions. Here are the ones I hear most, answered honestly (and without the agency jargon).
What do you actually do?
I turn ideas into brands, pitch decks into investments, and briefs into bold design that *works.* From visual identities to websites to high-stakes presentations, I design the full storytelling arc so your vision lands — and lingers.
What kind of clients do you usually work with?
From scrappy solo founders to global giants, I work with people who care. If you’re building something meaningful — and need it to *look*, *feel*, and *work* that way — we’ll get along.
What’s your availability like?
I usually go from one project to another. If you're on a deadline, reach out soon — and let’s make space for great work. When I am on a project, I usually know when it ends, and I'll always be transparent in terms of availability. As a rule of thumb, I only work on one project at a time.
Which industries do you work with?
Tech, healthcare, education, media, event production, VC/startups, creative agencies — but really, I care less about the industry and more about the mindset. If you’re ambitious, open-minded, and ready to challenge the status quo, we’ll get along just fine.
Free, presentation-ready downloads
Steal my best starters. Tweak them, present them, win the room.
